A recent news segment highlights why more families are adding bird feeders to their backyards. What starts as a simple feeder on a post quickly turns into something much bigger. You start finding shared family moments, new knowledge, and a surprising sense of calm.
The news story follows a mom in New Jersey who never considered herself a “bird person”. But after installing a bird feeder, she was hooked, along with her four adult sons who now all bond over birds in the family group chat. It also features a retired teacher who was “always” a bird person and began sharing the hobby with her 8-year-old grandson plus an entire online community.
It’s a great snapshot of what happens when people give bird feeding a try. But the benefits featured in the video go deeper than entertainment. Here’s why we get excited to share the hobby of bird feeding with our community and what your biggest takeaways can be!

Bird Feeding Brings Families Together

mourning dove at bird feeder

Bird feeding gives families a shared activity that appeals to all generations. The video shows a 21-year-old and his brothers texting about cardinals. A grandmother and her young grandson are watching birds side by side. When families start having a simple, common activity to join together around, conversation starts to flow naturally. Soon you might find yourself in a deep conversation with your teenager. Or maybe it’ll just be about birds. Either way you have something to talk about.

At Project Wildbird, we believe bird feeding is one of the most accessible family activities out there. You don’t need special skills, a big yard, or expensive gear to get started. Check out our Bird Feeding Basics page for everything you need to know to set up your first feeder.

It Connects You With Nature (and Your Neighbors)

“It’s something that kind of connects you with nature,” one featured bird feeder explained. When you start paying attention to the creatures that live in nature, you start seeing how nature is all around us. Even in urban areas. That connection with nature can spark an even greater connection with online communities where people share sightings, compare species, and learn from one another across the country. A community like the one you can join with Project Wildbird.

Research confirms: backyard bird feeding is the second-largest outdoor hobby in the United States, and the community around it is thriving. Whether it’s a local birding group or a Facebook page full of feeder photos, the hobby has a way of bringing people together.

It's Good for Your Mental Health

The underlying message from the news segment is something we talk about a lot: the simple joy of watching birds. “It’s like a nature documentary in your yard,” one family said. That daily dose of nature isn’t just fun, it’s genuinely good for you. Studies show that roughly 7 out of 10 people experienced a

American goldfinch at bird feeder

Bird feeding fosters a sense of calm, connection, and contentment. In a world where we’re increasingly glued to screens, stepping outside (or even just watching through a window) to check on your feathered visitors can make a huge impact on the quality of your mental health.

It Sparks Curiosity

Tools that get people paying attention to birds, like camera feeders, also inspire them to start asking questions. Where do these birds live? What species of bird is this? What kind of birds are in my area that I might be able to see? When families start feeding birds, they start caring about what happens to them. One of the camera feeders mentioned in the story was Birdfy, member of Wild Bird Feeding Institute which launched the Project Wildbird initiative! If you want to learn more about membership, take a look at all the benefits WBFI offers those in the bird feeding industry.

Project Wildbird encourages this curiosity. From learning to identify different species to practicing responsible feeding through WBFI’s #FeedSmart guidelines, every backyard feeder is a small step toward healthier bird populations.

House finch at bird feeder

Ready to Start?

If this story inspires you to set up a feeder of your own, we’re here to help! Visit our Bird Feeding Basics hub, browse our retailer map to find quality bird feed near you, and sign up for the Project Wildbird newsletter for seasonal tips and stories from the bird feeding community.

Because sometimes the best family moments start with a handful of seed and a common hobby.